Surprising statement introduction

A surprising statement is a favorite introductory technique of professional writers. There are many ways a statement can surprise a reader. Sometimes the statement is surprising because it is disgusting. Sometimes it is joyful. Sometimes it is shocking. Sometimes it is surprising because of who said it. Sometimes it is surprising because it includes profanity. Professional writers have honed this technique to a fine edge.

Example of a surprising statement in introduction

From "60 Seconds That Could Save Your Child" by Cathy Perlmutter with Maureen Sangiorgio in Prevention, September, 1993.

Have a minute? Good. Because that may be all it takes to save the life of a child—your child. Accidents kill nearly 8000 children under age 15 each year. And for every fatality, 42 more children are admitted to hospitals for treatment. Yet such deaths and injuries can be avoided through these easy steps parents can take right now. You don't have a minute to lose.