Organization Communications
Effective communication within a company, whether it is a small-sized enterprise or a worldwide corporation, is the guaranty of it`s success. The level of communication is reflected in the quality of service and customers` satisfaction. 
As an example, I would like to discuss communication challenges faced by “Office Depot” store—the largest seller of technology equipment and office supplies. The store offers thousands of goods which are changing day-to-day, and is attended by thousands of customers who expect the best assistance in order to buy exactly what they need. There are customers who are satisfied, as well as those who are not. The reason for that is misunderstanding, or poor communication between sales representatives and customers. Numerous sales representatives are often new to the job, unqualified, unwilling to find out the necessary information in order to help the customer. As the result, instead of getting an advice customer gets lost in doubts. Often, special propositions stay unmentioned, customers purchase appliances which do not match their demand or pay more when they could have paid less. Sales representative may turn to supervisor for help, but it takes additional time because there are few supervisors. Lack of professionals, special trainings, and time for communication within store branches influences “Office Depot” personnel work efficiency, customers` satisfaction, and company profits.  
It is possible to choose another store for purchasing office supplies. However, it is not the best way out. “Office Depot” is one of the best stores of such kind and I believe it can be even better. Store managers should pay more attention to public relations and coordination. It is not necessary to hire that many sales representatives who have no experience and for whom it is a short-term job. It is better to have fewer but more knowledgeable employees. Doing so will give a possibility for supervisors to solve more serious questions instead of being torn apart by scared sales representatives and angry customers. In addition, more qualitative information should be passed between managers, supervisors, and sales representatives before starting the shift stressing special promotions of the day. In addition, I would add technical support to the store, so that those who assist customers will be able to get quick answers concerning specific technical questions. In such a big store as “Office Depot” it is impossible to omit communication mistakes but public relations may help to minimize the number of them.