Just writing to tell that the major update is in progress. The complete redesign, enhanced information architecture, new site sections, and much more intresting content, — all of these require more time than we expected.

Currently, the software development of the new site is 60% complete. The content is 90% ready, yet it is still fresh and not yet professionally edited. So, as for now, only about half of the site is done. We will be publishing it in parts to expedite the launch.

During the next several weeks, the company would be dealing with website upgrade. We will not be posting anything here, most probably. Even if we will, we will only tell about the progress of the upgrade.

See you at a new upgraded website.

Sentence length may seem an unimportant attribute of your academic paper, however, correct use of your sentences’ length and a rhyme of your writing can significantly enhance the reader experience. The best way to make your writing pleasant is to mix in a reasonable form the short, simple sentences together with longer, complex sentences.

Choosing the best sentence length

The length of the sentence you would pick depends on the purpose of the sentence. But the main point to remember is that you should not think about each and every sentence, but rather only apply your sentence length analysis when you feel a problem in your writing. If you get to using only long or only short sentences, consider changing the tone to mix them. Reading different sentence length texts is much more pleasant than reading monotonous sentences.

Example 1: short sentences (feels like boring chopping)

Sally woke up. She washed her face and went outside to the grandma. “G’d morning.” “Hi.” “Any news from Gordon?” “No.” Sally got sad. She went to her bedroom. Days went by.

Example 2: long sentences (vague and difficult to catch up)

As sally woke up, hearing the songs of the early birds ourside, the first idea that came to her mind was her beloved brother Gordon, who went to a fairy up town last wednesday, and never returned. Thinking only of him, Sally reluctantly washed herself, and, horrified from the person in the mirror, went outside to find her statue-silent grandmother with an expression of disturbance on her face, arms, legs, and every other part of her body. After a short conversation, Sally found out from the grandma that the brother still had not been heard from, and her grief had grown from immense to eternal; she should have gone with the rest of the family, but instead, they left her to keep an eye on the grandma while everyone else is hurtling across the live town seeking Gordon.

Example 3: mixed sentence length (best)

Gordon missing for 4 days. His twin sister Sally and Grandma Penelope stayed at home to wait for some news from Gordon, the rest of the family went to look for him in the town. Although everybody realized that Gordon — a huge towering young man — is all right, not knowing anything about him made everyone feel uncomfortable enough to start the search. Sally wanted to join, but was left to look for granny. As days went by, Sally got more and more sad and discouraged, because she loved her brother very much.

As you see in the examples above, it is better to stick to the third tone of writing, using mixed sentence length. Mix long and short sentences, so that the reader can keep up with the idea and enjoy the rhymes of your writing at the same time.

The story was made up at the moment of writing this post.

I have written earlier that we plan to redesign the website, but now we decided to have the entire website upgraded. To enhance the experience of users of our website, and to provide more relevant and useful information on the site, we have decided to change the web address too to a simpler name (can’t name it now). The new website will be much better from both the standpoint of content and layout. The quality of services would be at the same high level, because the structure of the organization does not change, only the medium does. So, as we develop and grow, I am excited to announce that we have already started the development of our new upgraded website, which I am sure you would all like. Current address (newavessays.com) will kindly redirect all users to new address, and inner pages from this site will kindly redirect users to the corresponding pages with similar content on the new site.

Investigative essay writing is closely related to research paper writing. Investigative writing must begin with asking questions on the subject, and finding relevant sources of information, such knowledgeable people, books, scholarly reviewed articles and journals, websites, or any combinations of these. In most cases, collecting information for an investigative essays requires the ability to use a library. You would need to read the materials found on your topic, and then summarize, paraphrase, and quote key ideas accurately from other people’s writings. In addition, personal interviews with people knowledgeable in the field are often helpful. Talk to an expert, authority, witness, or participant of the event or occasion. You could also survey the general public to determine the majority attitudes or opinions, trends, and reactions. Once you have collected required information, you should then present your findings in a written form suitable for your audience, with clear references in the text to the sources of information.

Techniques for investigative essay writing

• Begin with an interesting title and a catchy lead sentence or paragraph. The first few sentences of your investigation essay arouse your readers’ interest and focus their attention on the subject.
• Give background information by giving the relevant “who”, “what”, “where”, “when”, and “why” questions. Answering the “wh..” questions ensures that the audience have enough information to understand your investigative essay fully.
• State the main idea, question, or focus of the investigation essay. The purpose of your investivative essay is to convey the information as clearly as possible. Readers must not guess the main idea.
• Summarize or quote information from written or oral sources, and cite sources in text. Quote accurately any statistics, data, or sentences from your sources. Cite authors and titles in accordance to the citation style you use.
• Write in an interesting and readable style appropriate for the intended audience. Clear, direct, and readable language is essential for an investigative essay paper. Use paragraphs and charts as appropriate.

Problem solving essays require all your skills as a writer. You need to observe carefully to see if the problem exists. You many need to remember experiences that illustrate the seriousness of the problem. You need to investigate which solutions have worked or have not worked. You often have to explain what the problem is, and why or how your proposal would solve the problem. You might need to evaluate both the problem and the alternative solutions. To help you identify the problem and convince your readers of the soundness of your solution, keep the following problem solving techniques in mind.

Techniques for problem solving essays

• Identifying and understanding your audience. If you want something done, changed, fixed, improved, or whatsoever, make sure you are writing to an approproate audience.
• Demonstrating that the problem exists. Some problems are so obvious that your readers will readily acknowledge them (e.g. “war in the Middle East” or “alcohol abuse”). However, often you might first need to convince your audience that the problem exists (e.g. “food presertatives are a serious problem”).
• Proposing a solution that will solve the problem. After convincing your audience that a serious problem truly exists, you must then prepare a plan, remedy, a course of action, the solution that will reduce or solve the problem.
• Convicing your audience that your solution will work, and is better than alternative solutions. You have to convince your readers by supporting your proposal with sound reasons and evidence.

I hope that you would never become the recipient of such condolence letters, and hopefully you will not have to write them. But any business person and decent writer must know the rules of writing condolence letters. The rules for this type of messages are extra important because of the feelings and the mental and emotional state of the recipient. In the continuation of the post on rules on writing condolence letters, this post offers samples of condolence letters.

Samples of Condolence Letters

In this sample condolence letter a supervisor contacts the husband of the late associate.

The news of Linda’s accidental death was a great shock; please accept my sincere sympathy.

For many years I have enjoyed working with Linda, as have her other friends and co-workers. She was a woman of integrity, ability, wit, and kindness. We will miss her greatly.

Here is another sample condolence letter sent by a friendly competitor regarding the accident.

We just heard that your facilities were vandalized over the weekend to the point that you cannot operate on the air. Please accept our sympathy.

You station has been a pioneer in efforts to present an informative alternative to all-news radio, and you have presented some points of view that other stations would shy away from. We would hate to see something like this happen to any of our fellow radio stations, but the fact that it happened to you is especially chilling.

Tom, we’d like to help you get back on the air somehow — and quickly. If there is anything we can do, such as lending engineers or equipment, don’t hesitate to talk to me about it.

I hope the unpleasant memory of this despicable act will soon replaced by good feelings about the many people in the city who wish you well.

Note in this second sample condolence letter, the writer accurately reassures the reader that they not only have enemies, but friends too. The author offers help in a not-too-specific way, so that this offer does not intrude on the main message.

We have added the fifth video to the video section. Note that the URL’s for the videos (and books, blog posts, and samples essays) have been updated.

Sales letters are an effective marketing tool, and the ability to write sales letters effectively can have a dramatic influence on the degree of response and the ultimate profit. However, there are several general mistakes and dangers sales letter writers often make. In this post I will focus on the legal dangers; remembering these simple rules will help you avoid problems with the law. So here are the …

Frequent Dangers and Mistakes in Sales Letters

1. Frauds: Providing false information about the product (or service) price, performance, or quality are examples of fraud. False testimonies from people misrepresented as specialists in the field is also considered fraud. To be more precise, any statement in a sales letter is considered fraud if the recipient can prove that:

• it was made regarding a fact, rather than an opinion
• he or she was demanded by it
• he or she relied on it and was justified in doing so
• the statement was made with the attempt to deceive

Thousands of fraudulent sales letters hurtle around the United States every year. They range from self-improvement and get-rich-quick to charity appeals and business opportunities. Do not join trash, and only write true facts in your sales letters.

2. Promises: Remember that in many states, sales letters are considered legal contracts. In these states, any promise made in a sales letter must be fulfilled regardless of whether the recipient responded or not. Therefore, avoid making any promises or even implications about promises when writing sales letters.

3. Privacy: Avoid using someone’s private data in sales letters. Including photos, names, and any personal background data might be considered invasion of privacy. You might not want to post a photo of the President on a sales letter about the fortunes to be made in frog farming. Or mentioning someone’s background (e.g. confinement, drunk driving, drug use) might also be considered invasion of privacy. Thus, be neutral; write or use information about others with care and vigilance to avoid lawsuit.

To sum up, know the laws of your area, and avoid these frequent dangers and mistakes in writing sales letters. Any of these mistakes could result in a problem with the law. Always be ethical when writing your sales letters. Ethics, care, candor, and quality product or idea are those things that would make your sales letter effective!

We have added another video for the series of videos for effective writing. This fourth video covers techniques for academic research. Since this step in the magic formula for effective writing is quite big, we have split the videos in several parts. This video 4 is the first part of the academic research topic.

Watch the videos and feel free to leave comments here.

More videos to come in the near future…